Behavioural marketing is a powerful tool for any business looking to increase their customer base, improve customer relationships, and create lasting success. In this article, we will explore the top 8 strategies for success using behavioural marketing and why digital marketing can be a powerful tool that provides insights into how customers use products and services.

Importance of Behavioural Marketing for Businesses

Behavioural marketing is a crucial strategy that businesses use to identify and target their consumers based on their online behaviour patterns. By studying the actions of users, companies can personalise their marketing efforts and create more efficient campaigns that convert into sales.

What Are the Different Types of Marketing Behaviours?

By taking the time to understand consumers’ digital behaviours and how they impact purchasing decisions, marketers can create more effective strategies that drive results and build long-term customer relationships.

Complex buying behaviour

Consumers who exhibit complex buying behaviour invest considerable effort in researching products or services, comparing them to alternatives and evaluating their options before making a purchase decision.

Marketers can capitalise on complex buying behaviours by providing detailed information about their products and services while also offering customisation options tailored to the consumers' unique needs.

Dissonance-reducing buying behaviour

This occurs when consumers experience a sense of uncertainty or doubt when making a purchase, which leads them to seek out information that supports their decision or helps justify their purchase.

Dissonance-reducing buying behaviour highlights the importance of building trust with customers throughout the entire sales process—not just at the point of sale.

Habitual buying behaviour

This refers to a consumer's tendency to repeatedly purchase a particular product or brand, often without much consideration or thought. Habitual buying behaviour is typically seen in low-involvement purchases, such as everyday household items like toothpaste and laundry detergent.

Variety seeking behaviour

This behaviour is characterised by a consumer's desire to seek out new products and experiences, even if they are not necessarily better than what they currently have.

By understanding why consumers exhibit this type of behaviour, marketers can create campaigns and offers that appeal to these desires and help build brand loyalty over time.

8 Best Behavioural Marketing Strategies

Boost upselling and cross-selling

The key to successful upselling and cross-selling is understanding customer behaviour and tailoring your offers accordingly. Personalising recommendations based on their past purchases and browsing behaviour can make them feel valued as a customer. Additionally, highlighting the benefits of an upgrade or related product can make it more appealing to the customer.

Another effective method is bundling products together at a discounted price or offering exclusive deals for those who purchase multiple items at once. This encourages customers to not only buy more but also try out new products that they may not have considered before.

Develop campaigns tailored to specific personas

Persona-specific campaigns help businesses tailor their marketing approaches to specific groups of consumers, such as age demographics or interests. By doing so, businesses can create targeted messages that resonate with their intended audience and encourage them to take action. 

The first step in creating a persona-specific campaign is identifying the target audience's characteristics, such as their likes, dislikes, interests and behaviours. Once this information has been gathered, marketers can use it to design a campaign that speaks directly to these groups. For example, if the target audience is young adults aged 18-24 who enjoy outdoor activities like hiking and camping, the marketing message would focus on adventure and exploration.

Regain lost clients using retargeting ads

One way retargeting works is through cookies tracking. When someone visits your website, a cookie gets stored on their browser. This enables you to track their behaviour and show them personalised ads across different platforms such as Facebook, Instagram and Google.

You can also use dynamic retargeting, where the ad content changes based on the last products viewed by the customer. This creates an even more personalised experience for the shopper and increases engagement with your brand.

Send behavioural email marketing campaigns

Behavioural email marketing campaigns are a great way to create highly personalised and targeted messages for your customers. One effective strategy is to use triggered emails that respond to specific actions taken by the customer. If a customer adds an item to their cart but does not complete the purchase, you could send them an email reminding them of the item and offering a discount code.

Invest in audiences that are more likely to convert

Behavioural marketing strategies are all about targeting the right audience. You can achieve this by moving your budget towards more conversion-ready audiences. By shifting your budget to these high-impact audiences, you'll be able to create more personalised experiences for potential customers and ultimately improve conversions.

Automate your behavioural marketing campaigns

With the ability to create personalised messages and content for individual consumers based on their behaviour, marketing automation has become a powerful tool in driving conversions and revenue growth.

Another key benefit of marketing automation is lead nurturing. By using automated workflows that send targeted messages to leads at various stages of the sales funnel, businesses can build relationships with potential customers over time and increase the likelihood of closing deals.

Target specific geographic areas with precision

In today's world of digital marketing, it's essential to deliver the right message at the right time to the right audience. Precise geographic targeting can help you achieve this goal. By identifying specific locations and tailoring your marketing messages accordingly, you can increase engagement rates and drive more conversions.

Make use of reward systems

Reward systems are a powerful tool in behavioural marketing strategies. They can be used to incentivise customers to engage more with your brand or product, ultimately increasing sales and customer retention. One example of a reward system is offering loyalty points for purchases made on your website or in-store. By redeeming these points, customers can receive discounts or free products, providing an incentive for customers to continue purchasing from you.

Expert Behavioural Marketing Services to Help Your Business Succeed

At Miint Marketing, we understand the importance of behavioural marketing in today's fast-paced digital landscape. By leveraging customer behaviour data, our team is able to create targeted and effective marketing campaigns that drive results.

Contact Miint Marketing today!