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Leadership & Approach

Founder-led delivery, discreet fulfillment, and quality control built for agencies that need a partner they can trust behind the scenes

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Miles Aiken
Head of Agency

Miles leads Miint's agency operations with seven years of experience across SEO, PPC, AEO and web development, working with clients ranging from global brands like Fujifilm and Hotel Chocolat to specialist clinics, law firms and fast-growing ecommerce businesses.

His background in Experimental Psychology shapes the way he approaches strategy: understanding what drives human behaviour means asking different questions, spotting less obvious angles, and building client relationships that go beyond targets and vanity metrics.

At Miint, Miles focuses on the delivery model that makes white-label fulfilment work in practice: hiring the right people, building the processes and SOPs that let a team scale, and maintaining the quality control that agency partners rely on. He believes the best results come from genuine partnership rather than just account management.

Outside of work, Miles is a qualified life coach, keen traveller and a firm believer that everyone you meet knows something you don't.

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Rhoda Bañaria-Brain

Rhoda founded Miint Marketing in 2020 and has built it into a trusted white-label fulfilment partner for digital agencies across the UK and beyond. With a career spanning operations, account management and leadership roles at companies including Siemens and upUgo, she brings both commercial rigour and hands-on delivery experience to everything Miint does.

Her background in operations and ILM Level 7 Leadership and Management underpins the way Miint is structured: systems and processes built for consistency, quality control that holds at scale, and a delivery model agencies can rely on without lifting the curtain for their clients.

Alongside Miint, Rhoda runs Smarter Media and holds a Head of Agency role at Narwhal Labs, where she works at the intersection of digital marketing and emerging AI technology. She has delivered workshops for Bristol City Council, spoken at the University of Bristol, and regularly brings agency leaders together to share thinking on where the industry is heading.

She is bilingual in English and Filipino, and has worked with clients ranging from local tradespeople to multi-billion pound brands.

​Meet the leadership behind Miint

Founder

Our delivery team spans multiple time zones and disciplines — vetted, trained and managed day-to-day by our UK and US leadership.

You get the output of a large team with the accountability of a small one.

 

From content and search support to paid media, outreach, websites, social, email, and appointment setting, Miint gives your agency access to delivery capacity without making the team visible to your clients.

Analyzing Business Data
Working Together on Project
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